What is Blogging, and Why?

jmoneyyyyyyyContent marketing, the leading thought in marketing today, clearly centers on content creation, which in turn centers on blogging.

The idea is that content – as opposed to ad copy – is what attracts a market. And your content is the stuff of your profession or business; it’s the presentation of who you are and what you know. Moreover, content is thought to be non-promotional; it’s sharing for the benefit of the audience, rather than of your business.

Despite the fact that very few people love to write, and many people don’t like to read, blogging became the core of content creation from the web’s early days. Though it’s still the rule that blogging will most quickly bring valuable site traffic, the task is no more universally popular than it ever was. Unfortunately, I’ve built sites for clients who refuse to include a blog; and other sites where the blog was set up and then simply abandoned. Truth is, most business owners have no intention of blogging.

I see this as a failure to understand what blogging is. As with so many of the internet’s properties, basic instructions are usually bypassed. Suddenly, now the internet requires us to produce blogs, when heretofore we interfaced with the public through ads or a printed brochure, and left it at that.

So here’s a list of what blogging is, which also shows why it’s necessary and how it doesn’t have to be so challenging.

Blogging may be defined as

  1. regular interaction with your audience
  2. a way to attract the attention of potential audiences
  3. the place where you consider the angles of various aspects of your business
  4. the method you use to educate people about your subject/field/organization
  5. the way you express yourself in public
  6. how you prove your passion and expertise
  7. the vehicle for sharing your personality – and perhaps your mission – across the globe
  8. the accumulation of archives as evidence of your endeavors
  9. continual updating of your website, keeping search engines active there
  10. a strategy for keeping your own mind and interest keen, vis-à-vis your subject
  11. the build up of a knowledge base
  12. an instrument for effective thought leadership

We could go on. But the point is that nowhere in the list is the word ‘writing.’ A blog does not necessarily include writing. You can come up with ways to interact, attract, consider, educate, express, prove, share, accumulate, tease Google, stay mentally sharp, collect information, and contribute to your community without writing.

Will you talk, draw, collect, or how else will you cover these blogging necessaries without slaving over a written essay every week? I’d love to know your ideas.

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Figure out the system you’ll use to blog, and you’re already on the way to success. Need help? Info here!

About Mary Ruth

Mary H. Ruth is a virtual assistant, online marketing manager, copywriter and editor, and certified inbound marketing specialist. She has over 30 years' experience in administration and marketing in both non-profit and business sectors, having earned a degree in English Literature from the University of North Carolina at Chapel Hill in 1975. Now living in Gainesville, Florida, she's been working online since late 2007.
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