Track Statistics and Report

tracking and reporting

Know where you are so you know where to go

 

The numbers and trends do count, especially when analyzed usefully.

 

When goals are clearly stated, units of measure are meaningful!

Online inbound marketing statistics:

  • show visits, follows, interactions, and much more;
  • help us set goals;
  • show us what works and what doesn’t;
  • indicate engagement in terms of quantities;
  • help us understand your target market;
  • help us select powerful keywords.

Monthly reports from SBOB include:

  1. Google Analytics summary for website;
  2. summary of social media stats;
  3. other measurements as required (e.g.opt-in response, newsletter distribution);
  4. recommended modifications to the process for the next month.
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