Managing Your Brand in Social Media

brandingThere are multiple ways for your small business to use the internet; multiple ways for you to express, lure, sell, and otherwise profit from online interactions. In the process, how careful are you to preserve branding?

Seen from this angle, online selling and online branding may appear to be opposites. To sell, you address the wants and needs of your market. To brand, you adhere closely to your own choices and convictions. What your customers want (relief from problems or needs) and what you want (profits) are not always the same thing, right?

Well, keeping these wants separate from one another keeps you at a certain less-than-optimal level of commercial success. Lots of people profit to some extent from courting market desires that are in no way related to their own desires and values.

But we do well to remember the teaching that the best success lies in the intersection of the world’s great longing with the individual’s great passion.

So be holistic in your small business online branding. Always start from the firm foundation of your convictions, your passions, your sincere offering to world. Connect on that basis. [Read more…]

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