Itty-biz Owners: Why Blog?

You may be surprised at these 5 Fundamentals of Blogging for Your Small Business Website

floeschieBlogging is generally thought of as a series of essays. To blog is to write, often. Which is all very well and good, but not the strong suit of many an entreprenuer.

Sometimes I wonder about the gurus who stridently proclaim that everyone must have a blog. Who is their idea of  ‘everyone?’ Do they mean every hair stylist, doctor, and courier service? If so, they are naive. Not everyone is capable of blogging. Unless …

Unless we take an alternative angle on what it is to blog. Let’s forget the idea that blogging is writing essays. Suppose you have no prior concept of blogging, and I describe it to you this way:

1. Websites are generally static. Your blog is the manner in which you show that you are alive and kicking. It’s sort of like calling your mother, though maybe we should think of it as something more positive, like checking in with your kid, perhaps. It’s sending out a signal, for no other more important reason than to send the signal, to demonstrate your status and connect. Since public memory is shorter than a crewcut, you have to blog consistently and often.

2. They say that enough monkeys playing around on typewriters for long enough will produce the works of Shakespeare. I doubt that, but it’s for sure if you blog faithfully over time, many aspects of your awareness and skill will be sharpened. How can you help but benefit from communicating with regularity about your objectives and experiences? Blogging not only shares your expertise; it also heightens it.

A side effect is the fabulous public relations benefits from being generous with your knowledge/discoveries. Do not underestimate the profits to be gained by demonstrating your willingness to share.

3. Lovers of gardens keep journals of their work. Travelers collect souveniers and photos. Parents compile scrapbooks and memoirs. These endeavors are motivated simply by love. Your blog, too, is best motivated by love. What? you ask. How can my legal-advice-for-the-shipping-industry-blog be motivated by love? Easy! Find what you love about your work, your clients, your daily routine, your colleagues, the weather, whatever. A major pre-requisite to successful blogging is selecting a subject that you love enough to stick with.

4. For some time now, education has tended to enhance our left-brain (analytical) thinking and neglect our right-brain (imaginative) thoughts. Because of this, it’s difficult for many people to be freely expressive. A worker-bee industrial world has little use for the individual’s take on things. But in the digital environment, you’re no-one unless and until you speak with authority. You build authority by proving trustworthiness. You prove trustworthiness by blogging.

5. Your blog is where you meet your friends and fans. It’s your front door, the park, the breakfast club at McDonald’s. What is your place in such a scenario? Let your blog reflect that.

Show your friendly self as truly as you can. Online branding is no more complicated than that.


About Mary Ruth

Mary H. Ruth is a virtual assistant, online marketing manager, copywriter and editor, and certified inbound marketing specialist. She has over 30 years' experience in administration and marketing in both non-profit and business sectors, having earned a degree in English Literature from the University of North Carolina at Chapel Hill in 1975. Now living in Gainesville, Florida, she's been working online since late 2007.

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